Take out an ad in a sports, festival, play, or graduation program.Contact organizations that your ideal customer is a member of.Join your chamber of commerce and attend networking events, become a sponsor, or volunteer.Work with your chamber or Main Street Association to create an event that will bring foot traffic to your area.Partner with another business to provide referrals to one another.Experiment with using AdWords more heavily.Work on your Google My Business listing. There are tons of tips on the internet on how to do this even if you’re not an SEO expert. Concentrate on improving your SEO (search engine optimization).Use social media to create targeted ads to your ideal customers.Offer a publicized giveaway or special purchase that is so good it will bring people in.Host a customer appreciation event or open house.Here are several ideas to increase sales during your traditionally slow times. But regardless of when your slow time is, it’s never a good time for the small business owner, no matter how predictable. For many, that’s the end of January or February when the weather is bad and no one wants to go out. Nearly all businesses experience the cyclical doldrums.
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